SaaS Valuations: Q2 2025

Despite macroeconomic noise and geopolitical headwinds, the SaaS M&A market is proving remarkably resilient in 2025. While many founders remain cautious about timing an exit, Q2 data tells a different story: buyer appetite is strong, deal volume is surging, and high-quality companies are still commanding premium valuations.

Q2 2025: Record Deal Volume & Stable Valuations

According to Software Equity Group, Q2 2025 delivered 637 tracked SaaS M&A transactions — a 29% year-over-year increase, and the highest quarterly deal count on record.

What’s even more notable is that valuations are holding steady:

• Median revenue multiple: 4.2x (unchanged for four straight quarters)

• Average revenue multiple: 6.1x — the highest since Q1 2023

• Buyers are paying up for businesses with strong fundamentals

  
  

This suggests that the broader SaaS market is healthy — even if headlines are dominated by a handful of AI-inflated deals that don’t reflect typical outcomes.

What’s Driving Premium Valuations in 2025?

While the overall median is holding at 4.2x, there’s a significant spread between companies at the top and bottom of the market. Founders aiming for premium outcomes need to understand what buyers value today. The top-performing SaaS businesses share a few critical traits:

Metric	Benchmark for Premium Multiples
Rule of 40	>30% (growth + EBITDA margin)
Net Revenue Retention (NRR)	>110%
Gross Margins	>75%
EBITDA Margins	>10%

Efficient, sustainable growth is more valuable than hypergrowth with high burn.

Valuation Methodologies in 2025:

1. SDE-based* – usually the smaller deals, <$1M ARR 

2. ARR-based** – more applicable for rapidly growing companies

3. EBITDA-based*** – steady growth / profit ratio, >$2M ARR

SDE* or Seller’s Discretionary Earnings – a measure of the earnings of a business and is the most common measure of cash flow used to value a small business.

ARR multiple** – a SaaS company’s market valuation to its Annual Recurring Revenue (ARR).

EBITDA multiple*** – formula comparing the enterprise value of a business to its annual earnings before interest, taxes, depreciation, and amortisation.

Who’s Buying?

The buyer mix is diversified and also tells a story:

• 57% of deals involved PE and VC buyers

• 43% were led by strategic acquirers

• Vertical SaaS accounted for 46% of all transactions

  
  

Private equity continues to play a dominant role in SaaS consolidation — particularly for profitable, founder-led businesses with niche market strength. At the same time, strategic buyers are seeking specialised tools to complement existing platforms, often preferring vertical SaaS over general-purpose software.

Why Partner with Chapter International?

At Chapter, we specialise in helping founders navigate complex transactions in the design, experience, and vertical SaaS economies. Underpinned by deep rooted M&A expertise and an alternative approach, Chapter guides B2B software businesses through the exit processes ensuring the best outcome for owners and shareholders.

We are uniquely positioned to support:

• B2B SaaS

• Founders with strategic differentiation and a strong cultural brand

• Cross-border transactions where international buyers bring strategic value

• Value maximisation through tailored positioning and buyer matching

  
  

Whether you’re considering a partial exit, exploring capital partners, or ready for a full acquisition, our process is discreet, owner-first, and focused on long-term alignment — not just a closing date.

Contact Chapter International for a confidential conversation about your exit strategy.